Technology is an enabler
Many individuals mistakenly believe it is technological innovation which drives development. Yet from the particular definitions above, of which is clearly not the case. That is opportunity which usually defines innovation and technology which permits innovation. Consider the particular classic “Build a much better mousetrap” example taught in most business schools.
You may possibly have the technological innovation to build a new better mousetrap, but if you have no mice or even the old mousetrap works well, presently there is no opportunity and then typically the technology to create a better 1 becomes irrelevant. On the other hand, if you are overrun with rats then the chance exists to improve a product using your own technology.
Another illustration, one which I am intimately familiar, are consumer electronic devices startup companies. I have been related to both those that been successful and those of which failed. Each owned unique leading edge technologies. The difference has been opportunity. The ones that been unsuccessful could not find the opportunity to create a meaningful development using their technology.
In fact to survive, these businesses got to morph oftentimes into something totally different and if they were lucky these people could take benefit of derivatives associated with their original technological innovation. More often as compared to not, the initial technology wound upward in the discard heap. Technology, hence, is an enabler whose ultimate value proposition is to make improvements in order to our lives. In order to be related, it needs to become used to generate innovations that usually are driven by chance.
Technology being a competitive advantage?
Corporations checklist a technology because one of their own competitive advantages. Is this valid? In some cases yes, in most situations no.
Technology evolves along two paths – an evolutionary path along with a groundbreaking path.
A revolutionary technological innovation is one which enables new industries or enables methods to problems that had been previously not possible.sorry, no manipulations with clipboard allowed Semiconductor technology is usually a good instance. Not just did this spawn new industries and products, yet it spawned some other revolutionary technologies : transistor technology, incorporated circuit technology, processor technology. All which provide many regarding the services and products we consume today. Yet is semiconductor technologies a competitive advantage? Looking at the number of semiconductor companies that exist today (with new ones forming every day), I’d point out not. How about microprocessor technology? Again, no . Lots of microprocessor companies away there.
How concerning quad core microprocessor technology? Not as many companies, however, you have Intel, AMD, ARM, and the host of firms building custom quad core processors (Apple, Samsung, Qualcomm, etc). So again, not really much of the aggressive advantage. Competition from competing technologies in addition to easy access to IP mitigates the particular perceived competitive edge of any certain technology. Android versus iOS is a great instance of how this particular works. Both systems are derivatives associated with UNIX.
Apple applied their technology in order to introduce iOS in addition to gained an early on market advantage. On the other hand, Google, utilizing their own variant of Unix (a competing technology), caught up comparatively quickly. The causes for this lie not necessarily within the underlying technologies, however in how the particular products permitted by those technologies had been brought to industry (free vs. walled garden, etc. ) and the variations in the tactical visions of each organization.
Evolutionary technology will be one which incrementally builds upon the base revolutionary technology. Nevertheless by it’s really nature, the gradual change is simpler for a rival to match or leapfrog. Take for example wireless mobile phone technology.
Company Sixth is v introduced 4G items prior to Organization A and whilst it may have had a short term advantage, as shortly as Company A new introduced their 4-G products, the advantage as a result of technology faded. The buyer went back again to choosing Business A or Organization V based on price, service, coverage, whatever, but not really based on technological innovation. Thus technology might have been relevant in the particular short term, but in the long term, became irrelevant.
In today’s world, systems usually quickly come to be commoditized, and inside any particular technological innovation lies the seeds of its own death.
This article had been written from the prospective of an end customer. From a new developer/designer standpoint items get murkier. The further one will be removed from the particular technology, the much less relevant it becomes. To a developer, the particular technology can look like a product. An enabling product, but a product nonetheless, and therefore it is very relevant.
Bose utilizes a proprietary signal running technology to allow products that fulfill a collection of market requirements and thus the technological innovation and what it permits is relevant to all of them. Their customers are definitely more concerned with how this might sound, what’s the particular price, what’s the particular quality, etc., and not so much along with how it is usually achieved, thus the technology used will be much less highly relevant to them.
Recently, I was involved in a new discussion on Google+ about the fresh Motorola X telephone. A lot associated with the people about those posts slammed the phone for various reasons – price, locked shoe loader, etc. Presently there were also a lot of knocks on the truth that it did not have a very quad-core processor such as the S4 or even HTC One which usually were priced similarly.
What they did not grasp is that will if the manufacturer used 1, 2, 4, or 8 callositÃ© in the long run makes zero difference as long as the telephone can deliver the competitive (or also best of class) feature set, functionality, price, and consumer experience. The apple iphone is probably the most effective phones ever produced, but it runs on a dual-core processor chip. It still offers one of typically the best user activities on the marketplace. The features that are usually enabled by the technology are what are related to the customer, not the technology itself.